July 13 – 15
The Brandscape
Exhibition
Ecstasy//Normal 002, by Tobias Williams, is an animation which came out of a body of work exploring the designs used for ecstasy pills sold on the black market. The imagery used to mark these drugs represent a unique form of semiotic communication and aesthetic choices which are derived from a combination of networked cultures and the illicit nature of the drug trade. These forces come together to create a unique underground ecosystem for design, free of the limitations of copyright which runs parallel to global consumerism. Research for this project was conducted by studying pill designs from online pill testing websites and social media platforms.